Advertising, public relations & related services

About

The top three occupations in the Advertising, public relations & related services Industry Group are advertising sales agents, other managers, and advertising & promotions managers. On average, full-time employees in the Advertising, public relations & related services Industry Group work 44.7 hours per week and have an average annual salary of $94,057. Part-time employees in the same industry work 21.3 hours and earn an average annual salary of $29,459.

The locations with the highest concentration of employees in the Advertising, public relations & related services Industry Group are Greenpoint & Williamsburg PUMA, NY, Battery Park City, Greenwich Village & Soho PUMA, NY, and Chelsea, Clinton & Midtown Business District PUMA, NY.

The workforce of Advertising, public relations & related services Industry Group in 2020 was 517,241 people, with 51.9% woman, and 48.1% men.

In 2020, 80.3% of the workforce in the Advertising, public relations & related services Industry Group was White (415,268 people), of which 52.1% were women and 47.9% men.

Professional, Scientific & Technical Services Professional, Scientific & Management, and Administrative & Waste Management Services

Employment & Salaries

A snapshot of workforce, wages, and opportunities in the Advertising, public relations & related services Industry Group.

The workforce in Advertising, public relations & related services Industry Group was 517,241 people and is concentrated in California (78,260 workers). The average annual salary was $85,974, being $30,020 more than the national average salary, which was $55,954.

Monthly Employment

Start Year

Y-Axis

4.09%

Year-over-year growth

Employment change between February 2022 and February 2023

As of February 2023, there are 227k people employed in the Advertising, Public Relations, and Related Services industry. This represents a 4.09% increase in employment when compared to February 2022.

This chart shows monthly employment numbers for Advertising, Public Relations, and Related Services over time (non-seasonally adjusted).

Employment by Location

The states that concentrated the largest workforce in 2020 were California (78.3k), New York (77.9k), and Texas (35k).

This map shows the states in the United States shaded by workforce for Advertising, public relations & related services Industry Group.

Yearly Wage Ranking

In 2020, Advertising, public relations & related services Industry Group had an average annual wage of $85,974, $30,020 more than the average national salary of $55,954.

The graph shows the position of Advertising, public relations & related services Industry Group in the ranking of industries by average annual wage.

Wage Distribution

0.453

WAGE GINI

Advertising, public relations & related services has a wage GINI of 0.453, which is less than than the national average of 0.478. In other words, wages are distributed more evenly in Advertising, public relations & related services (shown in red) in comparison to the national average for those wage buckets (shown in gray).

The graphic shows the distribution of average salaries by buckets for Advertising, public relations & related services Industry Group workers compared to the entire workforce in the country.

Occupations

A review of jobs and wages in the Advertising, public relations & related services Industry Group.

Advertising sales agents are the most common position with 54,856 workers, but the Advertising, public relations & related services Industry Group employs a relatively high number of Other managers and Advertising & promotions managers.

The highest average salary in Advertising, public relations & related services goes to Personal financial advisors.

Occupations Distribution

The graph shows the distribution of employees in the Advertising, public relations & related services Industry Group according to occupations. In 2020, the occupations that concentrated the largest number of employees in this industry were advertising sales agents (54,856 people), other managers (48,302 people), and advertising & promotions managers (31,282 people)

Wage by Sex in Common Jobs

$100,082

AVERAGE MALE SALARY

±$5,165

$72,895

AVERAGE FEMALE SALARY

±$3,509

On average, Male workers in the Advertising, public relations & related services Industry Group make 1.37 times more than their Female counterparts. This chart shows the sex-based wage disparity in the 5 most common occupations in the Advertising, public relations & related services Industry Group.

Business

Estimates of the sources of the costs and the purchasers of the products in the Advertising, public relations & related services Industry Group. Based on estimates from the Bureau of Economic Analysis, this section indicates the amount of money spent by a specific industry in other industries.

The industrial flow illustrates the intermediate inputs and the use of outputs of the Advertising, public relations & related services Industry Group.

The Advertising, public relations & related services Industry Group gets the most input, by its share of the cost of all intermediate inputs, from the Professional and business services Industry.

California and New York stand out as the states with the largest number of establishments in the Advertising, public relations & related services Industry Group.

Industrial Flow

The closest comparable data for Advertising, public relations & related services is from Professional, Scientific & Management, and Administrative & Waste Management Services.

Professional and business services has the highest single input, by dollars, to the Advertising, public relations & related services Industry Group, and the largest industry purchasing services from the Advertising, public relations & related services Industry Group is Professional and business services.

In this flow diagram, all of the industries listed to the left are those places from which the highlighted industry has made purchases. They are the intermediate inputs to the highlighted industry. All those industries listed on the right side are those industries that have made purchases from the highlighted industry. They are the use of outputs of the highlighted industry. The visualizations below offer alternative ways to see and understand this data.

Intermediate Inputs

The closest comparable data for Advertising, public relations & related services is from Professional, Scientific & Management, and Administrative & Waste Management Services.

HIGHEST INPUT INDUSTRY

The Advertising, public relations & related services Industry Group gets the most input, by its share of the cost of all intermediate inputs, from the Professional and business services Industry. This visualization does not include labor and capital costs.

Use of Output by Other Industries

The closest comparable data for Advertising, public relations & related services is from Professional, Scientific & Management, and Administrative & Waste Management Services.

LARGEST PURCHASING INDUSTRY

The Professional and business services Industry purchases the greatest share of products and services from the Advertising, public relations & related services Industry Group in order to produce other goods and services. Purchases of the Advertising, public relations & related services Industry Group for final consumption by consumers, businesses, or government are not included here.

Establishments

States with more establishments in 2016

California
10,812
New York
7,568
Florida
6,094

The charts shows the distribution of establishments in the Advertising, public relations & related services industry by states and the number of establishments according to size.

Diversity

Demographic information on the Advertising, public relations & related services Industry Group in the US.

Of the total workforce, 51.9% corresponds to women and 48.1% men. Male employees tend to earn more than Female employees, with average respective salaries of $100,082 and $72,895.

83.8% of workers have a bachelors degree, some college or graduate degree.

Gender and Age

268,409

Women

51.9%

248,832

Men

48.1%

The workforce of Advertising, public relations & related services industry in 2020 was 517,241 people, with 51.9% woman, and 48.1% men.

The visualization shows the distribution of the workforce by gender and age in Advertising, public relations & related services industry.

Races

In 2020, 80.3% of the workforce in the Advertising, public relations & related services industry was White (415,268 people), of which 52.1% were women and 47.9% men.

Other races that concentrated a significant number of workers were Asian and Black.

Educational Levels

The main educational levels achieved by the Advertising, public relations & related services workers in 2020 were bachelors degree (295,824 people), some college (71,270 people), and graduate degree (66,117 people).

The chart shows the Advertising, public relations & related services workforce by gender and educational level.

Projections

Growth projections of the Advertising, PR, and related services industry, both by number of employees and output, from the Bureau of Labor and Statistics. The national workforce is projected to grow 7.66% in the next ten years. The Advertising, PR, and related services industry has a lower projected workforce growth at −1.38%. Its projected 10-year growth in output (28.1%) is higher than the projected national growth in output (24.2%).

Job Growth

For growth projections, the closest comparable industry reported by the Bureau of Labor Statistics is Advertising, PR, and related services.

−1.38%

Estimated Job Growth

10-year Projection

7.66%

National Growth

10-year Projection

This line chart shows the projected 10-year growth in the number of jobs for Advertising, PR, and related services. This industry is expected to grow less than than 7.66%, the average rate of national job growth.

Output Growth

For growth projections, the closest comparable industry reported by the Bureau of Labor Statistics is Advertising, PR, and related services.

28.1%

Estimate Growth

10-year Projection

This line chart shows the projected 10-year growth in output of the Advertising, PR, and related services industry.

Professional, Scientific & Management, and Administrative & Waste Management Services

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Advertising, public relations & related services

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