Advertising & promotions managers

Detailed Occupation

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2020 Workforce

52.8k

Average Age

Estimated Job Growth

−1.05%

10-year projection

Average Salary

$90,407

Average Male Salary

$108,908

Average Female Salary

$76,484

About

Advertising & promotions managers are most often employed by the Advertising, public relations & related services industry. The average yearly wage for Advertising & promotions managers was $90,407 in 2020.

The locations that employ the most Advertising & promotions managers are Lake View & Lincoln Park PUMA, IL, Battery Park City, Greenwich Village & Soho PUMA, NY, and Greenpoint & Williamsburg PUMA, NY. The locations with a relatively high concentration of Advertising & promotions managers are Loveland, Montgomery Cities & Forestville PUMA, OH, Chinatown & Lower East Side PUMA, NY, and Battery Park City, Greenwich Village & Soho PUMA, NY.

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Employment

Employment and salary information for the Advertising & promotions managers workforce. Advertising & promotions managers workforce in 2020 was 52,791 people, of which 57.1% were women and 42.9% were men. Advertising & promotions managers are paid most in San Rafael (South), Mill Valley & Sausalito Cities PUMA, CA but are relatively concentrated in Loveland, Montgomery Cities & Forestville PUMA, OH.

Employment Over Time

Metric

Grouping

22,669

Male Workforce

± 3.7k

30,122

Female Workforce

± 4.26k

The Advertising & promotions managers workforce in 2020 was 52,791 people (57.1% women and 42.9% men). This implies an average annual growth of 4.62% between 2014 (50,458) and 2020 (52,791).

Employment by Location

Level

Metric

This map shows the states in the United States shaded by average wage for Advertising & promotions managers.

During 2020, the states that concentrated the best average annual wage were New Hampshire ($127,686), Illinois ($122,198), and New York ($116,292).

Yearly Wage Ranking

$90,407

AVERAGE WAGE

#64 in the ranking (2020)

$55,954

NATIONAL AVERAGE WAGE

For all occupations across the US

In 2020, Advertising & promotions managers earned an average of $90,407, $34,453 more than the average national salary of $55,954

The graph shows the ranking of Advertising & promotions managers in relation to all Detailed Occupation in 2020.

Wage Distribution

Gender

0.406

WAGE GINI

In 2020, Advertising & promotions managers had a wage GINI coefficient of 0.406, which is lower than the national average of 0.478. In other words, wages are distributed more evenly for Advertising & promotions managers (shown in red) than for the overall labor force (shown in gray).

The graphic shows the distribution of average salaries by buckets for Advertising & promotions managers compared to the entire workforce in the country.

Industry

Information on the industries that employ Advertising & promotions managers and on wages for those in the field. Advertising, public relations & related services is the industry that employs the most Advertising & promotions managers, both by share and by number, though the highest paid industry for Advertising & promotions managers, by average wage, is Soap, cleaning compound, & cosmetics manufacturing ($198,071).

Occupations by Industries

Metric

Value

52.8k

2020 Workforce

± 5,640

10.4%

1 YEAR GROWTH

± 14%

This graphic shows the share of Advertising & promotions managers employed by various industries. Advertising, public relations & related services employs the largest share of Advertising & promotions managers at 87.2%, followed by Newspaper publishers with 7.21% and Broadcasting (except internet) with 5.63%.

Diversity

Demographic information on Advertising & promotions managers in the US. The workforce of Advertising & promotions managers in 2020 was 52,791 people, with 57.1% woman, and 42.9% men. The average age of male Advertising & promotions managers in the workforce is 41 and of female Advertising & promotions managers is 37.6, and the most common race/ethnicity for Advertising & promotions managers is White.

Gender and Age

Metric

The workforce of Advertising & promotions managers in 2020 was 52,791 people, with 57.1% woman, and 42.9% men.

The age ranges that concentrated the largest workforce were 25 to 29 years (9,715 people), 30 to 34 years (8,701 people), and 35 to 39 years (6,504 people). Among them they concentrated 47.5% of the total workforce.

Ethnicity

Gender

In 2020, 9.06% of Advertising & promotions managers workers were Hispanic and 90.9% non-Hispanic.

The treemap shows the distribution of Hispanic workers according to their origin, highlighting Mexican (60.6%), Puerto Rican (22.8)%, and Cuban (16.6)%

You can review this information by gender using the selectors above.

Races

In 2020, 84.8% of the Advertising & promotions managers workforce were White, of which 57.8% were women and 42.2% men. Other races that concentrated a significant number of workers were Asian (5.21%) and Black (4.28%).

Education & Skills

Data on higher education choices for Advertising & promotions managers from The Department of Education and Census Bureau. The most common major for Advertising & promotions managers is Communications but the most specialized major according to RCA in 2020 were Communications.

Among the necessary skills for Advertising & promotions managers, Active Listening stands, but the revealed comparative advantage (RCA) shows that Advertising & promotions managers need more than the average amount of Management of Financial Resources.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

Type of Majors

Degree

The most common majors achieved by Advertising & promotions managers in 2020 (counting all academic degrees) were Communications (12,690 people), Business (10,053 people), and Visual & Performing Arts (3,735 people).

You can review this information for different academic grades by modifying the option selected in the selector above.

Education Levels

Metric

The main educational levels achieved by the Advertising & promotions managers workers were Bachelors Degree (33,538 people), Graduate Degree (7,536 people), and Some college (5,486 people).

The graphic shows the Advertising & promotions managers workforce by gender and educational level.

Skills

Chart

Value

Data on the critical and distinctive skills necessary for Advertising & promotions managers from the Bureau of Labor Statistics. Advertising & promotions managers need many skills, but most especially Active Listening, Speaking, Critical Thinking.

Projections

Projections on job growth for Advertising and Promotions Managers from the Bureau of Labor Statistics. The 10-year national workforce is projected to grow 3.71%, but Advertising and Promotions Managers are expected to see a growth of −1.05% over the same period. This occupation is expected to grow less than the national average.

Job Growth

For growth projections, the closest comparible industry reported by the Bureau of Labor Statistics is Advertising and Promotions Managers.

−1.05%

Estimated Job Growth

10-year Projection

3.71%

National Growth

10-year Projection

This line chart shows the projected 10-year growth in the number of jobs for Advertising & promotions managers. This profession is expected to grow less than than 3.71%, the average rate of national job growth.