Market research analysts & marketing specialists

Detailed Occupation

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2020 Workforce

333k

Average Age

37.8

Estimated Job Growth

17.7%

10-year projection

Average Salary

$84,436

Average Male Salary

$102,624

Average Female Salary

$72,318

About

Market research analysts & marketing specialists are most often employed by the Management, scientific & technical consulting services industry. The average yearly wage for Market research analysts & marketing specialists was $84,436 in 2020.

The locations that employ the most Market research analysts & marketing specialists are Lake View & Lincoln Park PUMA, IL, Near North Side, Loop & Near South Side PUMA, IL, and Greenpoint & Williamsburg PUMA, NY. The locations with a relatively high concentration of Market research analysts & marketing specialists are Chinatown & Lower East Side PUMA, NY, Lake View & Lincoln Park PUMA, IL, and Greenpoint & Williamsburg PUMA, NY.

Photo by NEC Corporation of America

Management, business, & financial occupations Management, business, science, & arts occupations Business & financial operations occupations

Employment

Employment and salary information for the Market research analysts & marketing specialists workforce. Market research analysts & marketing specialists workforce in 2020 was 332,874 people, of which 60% were women and 40% were men. Market research analysts & marketing specialists are paid most in Schaumburg Township (South & Central) PUMA, IL but are relatively concentrated in Chinatown & Lower East Side PUMA, NY.

Employment Over Time

Metric

Grouping

133,097

Male Workforce

± 8.95k

199,777

Female Workforce

± 11k

The Market research analysts & marketing specialists workforce in 2020 was 332,874 people (60% women and 40% men). This implies an average annual growth of 30.5% between 2014 (255,173) and 2020 (332,874).

Employment by Location

Level

Metric

This map shows the states in the United States shaded by average wage for Market research analysts & marketing specialists.

During 2020, the states that concentrated the best average annual wage were New Jersey ($110,127), Connecticut ($109,391), and California ($103,693).

Yearly Wage Ranking

$84,436

AVERAGE WAGE

#87 in the ranking (2020)

$55,954

NATIONAL AVERAGE WAGE

For all occupations across the US

In 2020, Market research analysts & marketing specialists earned an average of $84,436, $28,482 more than the average national salary of $55,954

The graph shows the ranking of Market research analysts & marketing specialists in relation to all Detailed Occupation in 2020.

Wage Distribution

Gender

0.432

WAGE GINI

In 2020, Market research analysts & marketing specialists had a wage GINI coefficient of 0.432, which is lower than the national average of 0.478. In other words, wages are distributed more evenly for Market research analysts & marketing specialists (shown in red) than for the overall labor force (shown in gray).

The graphic shows the distribution of average salaries by buckets for Market research analysts & marketing specialists compared to the entire workforce in the country.

Industry

Information on the industries that employ Market research analysts & marketing specialists and on wages for those in the field. Management, scientific & technical consulting services is the industry that employs the most Market research analysts & marketing specialists, both by share and by number, though the highest paid industry for Market research analysts & marketing specialists, by average wage, is Pharmacies & drug stores ($246,887).

Occupations by Industries

Metric

Value

333k

2020 Workforce

± 14,149

8.06%

1 YEAR GROWTH

± 5.67%

This graphic shows the share of Market research analysts & marketing specialists employed by various industries. Management, scientific & technical consulting services employs the largest share of Market research analysts & marketing specialists at 56.7%, followed by Computer Systems Design with 23.8% and Advertising, public relations & related services with 19.5%.

Diversity

Demographic information on Market research analysts & marketing specialists in the US. The workforce of Market research analysts & marketing specialists in 2020 was 332,874 people, with 60% woman, and 40% men. The average age of male Market research analysts & marketing specialists in the workforce is 39.1 and of female Market research analysts & marketing specialists is 36.9, and the most common race/ethnicity for Market research analysts & marketing specialists is White.

Gender and Age

Metric

The workforce of Market research analysts & marketing specialists in 2020 was 332,874 people, with 60% woman, and 40% men.

The age ranges that concentrated the largest workforce were 25 to 29 years (67,171 people), 30 to 34 years (53,350 people), and 35 to 39 years (40,609 people). Among them they concentrated 48.4% of the total workforce.

Ethnicity

Gender

In 2020, 9.43% of Market research analysts & marketing specialists workers were Hispanic and 90.6% non-Hispanic.

The treemap shows the distribution of Hispanic workers according to their origin, highlighting Mexican (67.6%), Puerto Rican (19.7)%, and Cuban (12.6)%

You can review this information by gender using the selectors above.

Races

In 2020, 78% of the Market research analysts & marketing specialists workforce were White, of which 59.9% were women and 40.1% men. Other races that concentrated a significant number of workers were Asian (9.13%) and Black (5.93%).

Education & Skills

Data on higher education choices for Market research analysts & marketing specialists from The Department of Education and Census Bureau. The most common major for Market research analysts & marketing specialists is Business but the most specialized major according to RCA in 2020 were Communications.

Among the necessary skills for Market research analysts & marketing specialists, Reading Comprehension stands, but the revealed comparative advantage (RCA) shows that Market research analysts & marketing specialists need more than the average amount of Operations Analysis.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

Type of Majors

Degree

The most common majors achieved by Market research analysts & marketing specialists in 2020 (counting all academic degrees) were Business (82,590 people), Communications (42,379 people), and Social Sciences (23,482 people).

You can review this information for different academic grades by modifying the option selected in the selector above.

Education Levels

Metric

The main educational levels achieved by the Market research analysts & marketing specialists workers were Bachelors Degree (186,241 people), Graduate Degree (74,596 people), and Some college (37,664 people).

The graphic shows the Market research analysts & marketing specialists workforce by gender and educational level.

Skills

Chart

Value

Data on the critical and distinctive skills necessary for Market research analysts & marketing specialists from the Bureau of Labor Statistics. Market research analysts & marketing specialists need many skills, but most especially Reading Comprehension, Writing, Critical Thinking.

Projections

Projections on job growth for Market Research Analysts and Marketing Specialists from the Bureau of Labor Statistics. The 10-year national workforce is projected to grow 3.71%, but Market Research Analysts and Marketing Specialists are expected to see a growth of 17.7% over the same period. This occupation is expected to grow more than the national average.

Job Growth

For growth projections, the closest comparible industry reported by the Bureau of Labor Statistics is Market Research Analysts and Marketing Specialists.

17.7%

Estimated Job Growth

10-year Projection

3.71%

National Growth

10-year Projection

This line chart shows the projected 10-year growth in the number of jobs for Market research analysts & marketing specialists. This profession is expected to grow more than than 3.71%, the average rate of national job growth.